Belle-Modelle

Launch of Belle Modelle

After featuring on a BBC interiors series, Leila established Belle Modelle as an online interiors & home decor business, operating from a small studio & show room.

2016 saw the the introduction of women's fashion, meaning she soon outgrew this space. Leila then expanded into a highstreet shop in Beaminster.

BM moves to Brewery Square, Dorchester

With the Beaminster store being a huge success, Leila was invited to open a pop up store at Brewery Square, Dorchester. After 12 months, Belle Modelle became a permanent addition and a year later we had moved to an even bigger store in the square.

Online sales go from strength to strength

When the highstreet lock-downs were enforced during the COVID-19 pandemic, our online sales grew at a exceptional rate. We opened a new warehouse & employed more staff to ensure we were able to maintain our excellent levels of customer service.

BM Branded is launched

Leila's dream of designing her own range comes true with the launch of our first Autumn Winter collection, including the best selling Knit 21.

Brewery Square Store Re-fit

Not one to let the grass grow under her feet, Leila designed and co-ordinated a store re-fit at our flagship store.

Our BM Branded range continues to grow with Spring Summer 2022 additions proving a great success.